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May 15, 2009



I think that "just be economical" would not be the main reason because what I know is that only in the US that the products are so supersized.

Henrique Teixeira

Hi, I've been reading your blog for a while and I like it a lot!
I'm Brazilian, and although I live in Korea now, I've lived in the U.S. for some time and I can tell everything is MUCH bigger there than in Brazil. In McDonald's for example they have bigger burgers and cups. Actually, glasses and plates in general are bigger. I remember going back to Brazil and all the plates seemed to be for dessert for me. I also remember shampoo bottles are huge compared to those in Brazil. And cars, oh, the cars...! I think in some of these examples it's more economical to be bigger, but in most of them it's just a waste.


I really enjoy your blog and actually started reading it after I planned a trip to Rio De Janeiro. I agree with you about things in the US being larger. We are a society of consumers and are used to things being larger or larger or largest. McDonald's is a great example of being able to get a HUGE order of fries which in some countries would be considered utter greed. In Japan, I was disturbed that packaged meat in the grocery stores to feed a family would not even be an option for me here and Im a single guy...

Keep up the great work. I love your blog



I think is letter B, Rachel. My brother, who just came from Utah, is astonished how easy is to get fat once cookies, doritos and soft drinks are so cheap in comparsion with "real food". Or the other explanation is that brazilians are not so fans of sweets like americans, maybe you could say that by your experience. By the way he's also impressed with the size of tomatoes, onions etc there, much bigger than here in Brazil. Did you notice that too? Good work on your blog, congratulations! See ya!


Restaurant portions are another good example. They've grown by like 30% or something since the 50s and dwarf the portions in most other countries. It makes people think they're getting a better deal when in reality they're just getting way more food than they need.


As a European, I've heard stories about the American 'the bigger the better'-food mentality, but I didn't quite believe it..until now. Shocking, I must say.


Supersize me!


We laughed in the stores when I tried to buy a large quantity of flour to make bread. It was sometimes hard to find a small quantity! But the sugar!! There were any different forms (brown, white, granulated, fine, etc.) and big sacks of it piled on the shelves!


Wow, that's sad. I think with sizes like that we're more likely to get fat for sure!

Rodrigo Sirico

My english is not that good, but I'll try.

Brazil passed a few years ago through what was called a "prices make up" (maquiagem de preços) wave. In other words, manufacturers, in order to avoid rising their products price, made them become smaller.

For example: all your life you buy a chocolate bar with 200g, and all of a sudden the same bar has 180g. The price is the same, the package label has the same design, but you buy less.

The Bono package you showed used to have 200g. Nowadays, only 160g. It happened not only with food, but with cleaning products also. Most brazilian products became smaller from years ago to now.

In response for this acts, a law was created and obligates the manufacturers to inform on their labels any change on the amount of the product.

Although, from times to times some products still get smaller. Maybe you already have noticed a very small warning like "Quantidade reduzida de 200g para 190g - 5% a menos" on any label.

It's truth that the packages never been big as the american ones you showed, but they're much smaller than they used to be.

Maybe, on a far future, we're going to buy empty packages in Brazil.


Hey Rachel!
How's everything going? Let me know if you blog anywhere else about how things are settling in up north! I've totally fallen off bloglandia, but will get back hopefully today - having trouble juggling work (finally!!) american guests and our house sale....
Great post!
One thing that always impresses me is the size of milk. One liter bags of fresh milk is as big as it comes here, but how on earth do 2 gallon jugs stay fresh long enough to use them back in the states. My mom always buys lactose free in the US and the expiration dates are more than a month! What's in the milk up there???????


I remember there used to be much bigger SUCRILHOS packages around, as big as the american ones. Problem is... cereals are each time more expensive, so I guess the bigger ones became prohibitively expensive...

as for cookies, lesser known brands usually have giant cookies packages too...

Livia Silveira

I think american portions are much larger than ours... and french's are much smaller. (I'm living in France) I mean... I feel like I eat so much in here, compared to french people. They get horrified that I can eat in beetween meals and still be hungry for lunch or dinner. Or that I can't just eat salad for lunch, otherwise I'll feel hungry 1,5h later.

I had an american friend in here some time ago and he actually lost like 7 or 8 kg, without doing anything. Just because he ate in restaurants, and they served a fixed portion.

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